Many talented and dedicated people are involved with VereQuest either as full-time employees monitoring the experience every day – or highly skilled consultants specifically selected for a in-depth engagement. To meet this demand, VereQuest has compiled a network of customer experience “connoisseurs” that includes employee/executive coaches, trainers, actors, consultants, advisors and industry experts for any size of engagement and in any industry sector.

Under the guidance of our Chief Experience Officer, VereQuest has helped many of North America’s leading brands improve their customers’ experiences and drive sustainable results.

VereQuest's Customer Experience Officer (CEO) 

Sharon Oatway has been at the forefront of the evolution of the customer experience movement with over 20 years of in-depth, hands-on experience in the integrated disciplines of marketing strategy, direct marketing, customer service, operations and general management. Sharon was instrumental in the development and introduction of two of Canada's first direct banking offerings (Royal Trust & CIBC), several co-branded credit cards, Canada's first alternative long distance provider (AT&T) and the expansion of a private-label travel offering. Prior to launching VereQuest in 2002, Sharon spent 6 years working with major international advertising agencies and businesses engaged in business transformation initiatives.

Sharon is known for her innovative and practical solutions to attract and retain customers in a multi-channel environment.  This diverse wealth of experience makes her uniquely qualified to provide insight into the factors which alter customer behavior and build sustainable loyalty.

She is also a passionate advisor to the G.R.O. Foundation (www.grofoundation.org), an Advisor to George Brown College School of Business and the host of “Madame O’s Martini Madness”.