Designed specifically for telephone-based sales teams, this course explores the critical difference between features and benefits and their impact on customer perception. Participants will learn how to distinguish product or service features from their corresponding benefits, and why emphasizing benefits enhances customer understanding and value. The curriculum covers techniques for translating features into customer-centric benefits, crafting compelling messages, and effectively communicating these to customers. By the end of the course, participants will be able to articulate the true value of their products or services, driving customer satisfaction and loyalty.