This course, designed specifically for agents not accustomed to selling, explains the concepts of up-selling and cross-selling, highlighting their importance in enhancing customer value and boosting sales. Agents will learn how to identify opportunities for recommending additional products or services that will benefit the customer. The curriculum covers a simple, but effective, technique for approaching customers with product/service suggestions, emphasizing the importance of timing, relevance, and personalized communication. By the end of the course, agents will be equipped to increase revenue through thoughtful recommendations, while ensuring customer satisfaction and loyalty.